McDonald's Drive-Thru Digital Menu Roll Out

Butterfield Signs / McDonalds
United Kingdom & Ireland

Butterfield Signs And Mcdonald's Engaged Our Team To Provide An Innovative, Clean, And Low-Impact Foundation Alternative To Conventional Concrete Pads.

This Case Study Details Our Successful Partnership In Facilitating The Rollout Of New Digital Drive-Thru Menus And Height Restriction Frames Across More Than 300 Mcdonald's Stores In England, Wales, Scotland, Ireland, And Northern Ireland.

The challenge

McDonalds required a foundation solution that did not involve concrete, closure of drive thru lanes and time consuming works. The quantity of installations and area to cover was vast. Therefore, a fast, reliable and quality controlled solution was required.

The solution

To address the unique challenges presented by McDonald’s drive-thru operations, we implemented a Ground Screw and steel sub-system solution for the installation of the digital menu signage and height restriction frames. Key aspects of the solution included:

Installation of 2 x 76mm x 1250mm hot dip galvanised Ground Screws per digital menu.
Design and fabrication of steel sub-rails to allow Butterfield Signs a quick a installation and commission of their digital signage.
Minimal disruption to their drive thru lanes as works were completed within an hour time frame at their least busy hour in both the AM and PM of the day with 2 stores per day per team were completed.
Drive thru remained operational and allowed generation of revenue. The use of concrete would have forced closure of the drive thru lanes for a minimum of a day.

What the client says

We contacted The Ground Screw Centre when we were asked by McDonalds to come up with a solution to install our signs without the need for a new concrete base. From the very start communication was great and the team couldn’t do enough to help us. We came up with a weekly programme which involved restaurants all over the country and ran for 12 months.

The process from start to finish was so easy and always completed on time. Even when we had an issue that needed rectifying the guys always came up with a solution. Since the roll out we have used the guys on a number of other projects and always recommend them to other contractors

Craig Stephens

Project Manager - Butterfield Signs

daniel webber

10:39 21 Nov 23

I have been using The Ground Screw Centre for supply of ground screws for our Garden Room business (Garden Customs) for a number of years, they are always really helpful and able to accommodate our requests. the products are very good and we have never had any problems with them. would highly recommend..

Alan Joseph

07:15 13 Sep 23

Really impressed with the product and ease of installation. The service was excellent, with a very fast turnaround time. Will recommend again and again

S Cunliffe

14:13 26 Jul 23

I used the 750mm ground screws from The Ground Screw Centre to build the base for a garden office, as the garden was on a slope and I wanted to avoid concrete. I was very pleased, not only with the service from GSC but also the quality of the screws. They are well built, and fairly easy to install (you might need the ratchet if doing a large number). It only took about 3 hours to install all 20 ground screws, but it took another hour or so to get them all level across the timber base. Once the frame was mounted all the ground screws were sharing the weight.

Rosemary Hayward

13:24 09 May 23

Very straightforward and easy to order. Help to select correct fittings was given. Delivery was ahead of time and all correct. Installation was straightforward using the rented ratchet tool. An excellent product, good to install and does the job 👍👍 In no time at all my workshop/studio was on the way to completion. Would highly recommend using ground screws and would certainly use again.

Derek Blyth

13:07 24 Apr 23

Good product, helpful staff, deposit returned, no problems.

Nick Miles

05:29 05 Mar 23

Very positive experience with this company. Great communication from Pav in the office, nothing was too much trouble with some of the changes I wanted to make and the installation team were excellent, tidy, communicated throughout the job, which they did when they said they were going to do it. Really happy with my base for the new gym and highly recommend this company

Jackie Wheatman

12:31 21 Nov 22

I do not often leave reviews but on this occasion, I felt that I should because I think the service and product provided by The Ground Screw Centre was excellent. In the first instance I was attracted to TGSC because they offered a trial service; 1 ground screw, bracket and the rental of the ratchet tool. I was not sure that I would be able to get the screws into the ground. I did and the trial set gave me the confidence to proceed with the project.I ordered the remaining brackets and screws and they arrived promptly. I then found that I had ordered the wrong size brackets. I rang TGSC and the replacement brackets arrived the next day special delivery and at no extra charge. I just had to return the wrong brackets once I had finished with the rental tool. BTW anyone thinking of this should definitely get the ratchet tool. All the ground screws are now in place with a sub-base built ready for my new log cabin. The alternative of a concrete base would have been significantly more difficult to do due to access and a slope to the ground, and I expect significantly more expensive.Excellent Customer Service and a very good product

Applications

McDonald’s Drive-Thru Digital Menu Roll Out

The challenge

The solution

What the client says