Butterfield Signs / McDonalds
United Kingdom & Ireland
Butterfield Signs And Mcdonald's Engaged Our Team To Provide An Innovative, Clean, And Low-Impact Foundation Alternative To Conventional Concrete Pads.
This Case Study Details Our Successful Partnership In Facilitating The Rollout Of New Digital Drive-Thru Menus And Height Restriction Frames Across More Than 300 Mcdonald's Stores In England, Wales, Scotland, Ireland, And Northern Ireland.
The challenge
McDonald’s required a foundation solution that did not involve concrete, the closure of drive-thru lanes, or time-consuming work. The quantity of installations and area to cover was vast. Therefore, a fast, reliable and quality-controlled solution was required.
The solution
To address the unique challenges of McDonald’s drive-thru operations, we implemented a ground screw and steel sub-system solution to install the digital menu signage and height-restriction frames. Key aspects of the solution included:
- Installation of 2 x 76mm x 1250mm hot dip galvanised Ground Screws per digital menu.
- Design and fabrication of steel sub-rails to allow Butterfield Signs to quickly install and commission their digital signage.
- Minimal disruption to their drive-thru lanes as works were completed within an hour time frame at their least busy hour in both the AM and PM of the day, with 2 stores per day per team completed.
- Drive thru remained operational and allowed generation of revenue. The use of concrete would have forced closure of the drive thru lanes for a minimum of a day.










